VSL & conversion video
Offer reveals, proof stacks, and CTA timing engineered for 15–30 minute sells. Edited Chase Chappell's signature framework VSL.
About João Dias
Since 2017, I've worked with creators, brands, and directors on VSLs, YouTube, and documentary projects where retention, trust, and revenue all live on the timeline.
The work
My projects sit at the intersection of craft and conversion. I've edited Chase Chappell's 22-minute $1B+ eCommerce growth VSL (client-reported $1M+ funnel revenue), channel content for Andrew Kirby's 650K+ audience, and Deep Ellum Documentary for IMDb-listed director Michael Dunaway, with appearances including Mark Cuban.
That range is intentional. The same retention-first pacing that keeps someone watching a 22-minute sell also holds a documentary interview arc together. I don't treat VSLs as quick cuts or documentaries as slow burns. I treat both as narrative problems that need rhythm, sound, and structure.
Background
Built foundation in pacing, storytelling, and client delivery on long-form creator and brand content.
Edits for established YouTube channels and high-ticket video sales letters where retention directly impacts revenue.
IMDb-listed directors, multi-track Premiere Pro and DaVinci Resolve workflows, and projects from 22-minute VSLs to feature-length documentary.
How I edit
Offer reveals, proof stacks, and CTA timing engineered for 15–30 minute sells. Edited Chase Chappell's signature framework VSL.
Retention hooks, branded motion, and pacing matched to voice. Andrew Kirby, Chase Chappell, Jamie S. Dreyer, and more.
Interview arcs, layered sound, and long-form story for directors who expect cinematic discipline. Deep Ellum Documentary for Michael Dunaway.
Work with João
I take on a select number of clients so every VSL, creator video, or documentary gets the focus it deserves.
Schedule Your Discovery Call30-minute call · No obligation · Let's see if we're a fit
Or reach out directly
joaocfdias17@gmail.com